about
At entelechy, we work with creative, purposeful, and impactful individuals and businesses to help them express a strong identity, devise an original strategy, and enhance their overall value creation.
We are a strategic consultancy that believes in the power of crafting ideas and executing projects based on authenticity, meaning, and sophistication.
In a constantly changing world, individual purpose, corporate voice, and brands identity need to be aligned with their true compelling essence.
Welcome to entelechy for a transformative journey that acknowledges the uniqueness of your brand, channels your rare potential, and harmoniously integrates them into a broader business landscape.
Authenticity
The quality of being true and clear about oneself, and expressing it fully
Ambition
The desire to aspire for something better and elevate to a harmonious whole
Ethos
The set of standards for a good life, a thriving business, harmonious spaces, and enriching experiences
Aesthetics
A matter of the senses, of beauty and how these improve our lives
Energy
The ability to act and to be full of life
Connection
The state of relating to one another, and binding together
the founder
Eleonora Cervellera is the founder of entelechy, a strategic consultancy based in Dubai with an international outreach. entelechy collaborates with creative businesses and purposeful organizations navigating pivotal moments in their growth, whether planned or unforeseen. The consultancy specializes in guiding transitions to the next cycle of expansion through valued-based strategies and coherent brand management.
Since relocating to the UAE in 2011, Eleonora has worked extensively in the creative industries, launching cultural programmes, developing creative leadership fellowships, and providing research and strategic communication for niche studios, educational organisation, and government agencies.
Before her tenure in Dubai, Eleonora worked as a CSR and public affairs consultant in London, focusing on sustainability and urban planning. She holds an MSc in European Public Policy from UCL, she is a Yoga Philosophy teacher, a cat lover and a city enthusiast.
strategy
At entelechy, we focus on strategy and growth; we delve deep into research and planning; we improve the value of your brand; and we create successful collaborations.
communications
At entelechy, we craft narratives through content development, copy editing, and integrated communication; we develop insightful thought-leadership; and we advise on the visual identity elements.
experiences
At entelechy, whether it’s a product, a service, a space or even an event, we thrive by creating an authentic and immersive customer-journey experience to curate life-lasting memories.